Leadership Team
Gil West has served as the Chief Executive Officer and as a member of the Board of Directors since April 2024. He is focused on building on Hertz’s extraordinary family of brands, deepening its commitment to service and operational excellence, and executing strategic initiatives that further position Hertz as a global mobility leader.
Before joining Hertz, West served as Chief Operating Officer of Cruise, General Motors’ majority-owned, autonomous vehicle subsidiary. Prior to that, from 2014 to 2024, he was Chief Operating Officer at Delta Air Lines, overseeing worldwide operations and more than 70,000 employees, along with the company’s subsidiary businesses. Under his direction, Delta Air Lines achieved industry-leading customer service performance and delivered record earnings within the industry. West held various leadership positions at Delta Air Lines from 2008 to 2014, following his tenure, from 2006 to 2007, as President and Chief Executive Officer of Laidlaw Transit Services, a provider of transportation services.
West serves on the board of Virgin Galactic Holdings. He holds a Master of Business Administration degree from National University and a Bachelor of Science degree in Mechanical Engineering from North Carolina State University.
Sandeep Dube has served as Executive Vice President, Chief Commercial Officer since July 2024. He leads global commercial strategy and revenue generation for Hertz through an integrated customer-centric approach, overseeing revenue management and pricing, corporate sales and strategic partnerships, customer experience, product development, marketing, and franchise. Dube has over 25 years of experience in leading transformational growth for businesses. He most recently served as Chief Operating Officer at Intuit Mailchimp. Before that, he was Chief Commercial Officer at Activision Blizzard, and he held senior leadership roles at Delta Air Lines, including Senior Vice President, Revenue Management, leading revenue, product strategy, and commercial delivery, as well as Senior Vice President, Digital, Loyalty, Lounges, and Consumer Insights, and Chief Executive Officer of Delta Vacations. Dube holds an MBA from the Indian Institute of Management and a Bachelor of Engineering degree from the Indian Institute of Technology.
Lauren Fritts has served as Senior Vice President and Chief Communications Officer since September 2024. In this role, she oversees Hertz’s global communications functions, focusing on strengthening the company’s brand narrative and strategy, enhancing internal and external communications, driving impact communications, and leading corporate reputation. Fritts brings nearly two decades of senior leadership experience in communications and marketing across both the private and public sectors.
Previously, she was Chief Corporate Affairs and Marketing Officer at WeWork, where she led global corporate communications, brand development, and marketing initiatives, playing a pivotal role in the company’s turnaround. Before WeWork, Fritts served as Digital and Deputy Communications Director for Governor Chris Christie, managing communications strategy during his administration and 2016 presidential campaign. She began her career at Fox News Channel, spending nearly a decade as a producer. Fritts holds a Bachelor of Arts degree from Fairfield University.
Eric Leef has served as Executive Vice President, Chief Human Resources Officer since February 2021. He served as Senior Vice President, Chief Human Resources Officer from September 2020 to February 2021. Leef has nearly 20 years of leadership experience successfully leading global HR organizations, managing labor relations, developing employee engagement and diversity & inclusion initiatives, and overseeing HR operations at corporate and field levels. Before joining Hertz, Leef most recently was the Chief Human Resources Officer at Atria Senior Living Community. Prior to that, he held several executive HR roles over a 16-year period at GE Appliances, supporting the supply chain, technology, and consumer service divisions.
Mike Moore has served as Executive Vice President, Technical Operations since July 2024. He leads all aspects of Hertz’s fleet maintenance. Due to his more than 25 years of experience managing fleet operations and maintenance, Moore has expertise in overseeing operations and delivering process improvements that reduce costs and drive enhanced financial performance. He has held leadership positions at Delta Air Lines, where he spent a decade in operations-focused roles of increasing responsibility, and at Northwest Airlines, among other companies. He most recently served as Executive Vice President, Spaceline Technical Operations at Virgin Galactic. Moore holds an MBA from Indiana Wesleyan University and a Bachelor of General Studies degree from Valdosta State University.